According to Paolo Ardoino, Tether has strategically invested in Juventus to enhance its global brand presence and leverage synergies in sports and entertainment sectors. This move aligns with Tether's broader strategy, which focuses on expanding its influence in various domains, including AI, Bitcoin, and payment systems. Tether's investment aims to integrate financial technologies within the sports industry, thus creating new opportunities for adoption and market penetration (source: Paolo Ardoino via Twitter).